As a teenager, Alex had suffered from severe acne. No conventional face wash or treatment helped, only making it worse. It wasn’t until he was prescribed Roaccutane that his acne finally cleared up. However, it came at a cost and he was left with dry, scarred and extremely sensitive skin.

It was at this point that he knew he had to heal his skin naturally and gently. This started his research into holistic & organic skincare using natural plant-based ingredients and after many years of trialling different formulas, he finally perfected a skincare line that has cleared and strengthened his skin. Since then he has also helped many others with special treatments suited to their needs.

With the help from his green beauty lover sister, Nicole, who was previously a special effects make up artist, they joined forces and set out to create a truly magical skincare range that was non insulting to nature and anyone who used it.